Michael Katz

name Michael J. Katz is Founder and Chief Penguin of Blue Penguin Development, Inc., (www.BluePenguinDevelopment.com) a Boston consulting firm that helps clients increase sales by showing them how to nurture their existing relationships, and that specializes in the development of electronic newsletters. He is author of the book, E-Newsletters That Work.

SELLING FOR THE NON-SALESMAN

14th November 2005
Last Tuesday night, my wife Linda told me in no uncertain terms that I had to go sleep on the family room couch. Not only that, but she did it again on Wednesday and again on Thursday. Don't worry though, it's not what you think. What happened was we... Read >